Buying, placements, publishers and native advertising.
How native advertising works in 2026, where it fits in a performance media plan, and how experienced buyers structure campaigns, pre-landers, testing and placement optimisation.
Automation has changed what media buyers do. The job is now less about manual bidding and more about signals, creative, measurement and budget allocation. Here is how we approach it.
Network averages hide enormous variation between publishers and placements. The framework experienced buyers use to judge inventory quality, from traffic signals to downstream customer value.
Search, social, native and programmatic buying judged by what happens after the click.
Media buying
